- below the fold
- below the fold beˌlow the ˈfold adjective [uncountable] COMPUTINGin the middle and bottom part of a web page, which you cannot see on the screen when you first open it:
• If you put the important content of your site below the fold, no one will find it, and they won't come back to visit it.— compare above the fold
* * *below the fold UK US adverb► MARKETING, COMMUNICATIONS if information is below the fold in a newspaper, it is below the middle of the page where you cannot see it when the newspaper is folded: »
The newspapers clearly thought that the story wouldn't sell copies and placed it below the fold.► INTERNET if information is below the fold on the first page of a website, you must scroll down to the middle or bottom of the screen to see it: »
What is above the fold on a web page should be whatever it takes to motivate people to scroll below the fold.
Financial and business terms. 2012.